Making the story board was a daunting task. We wanted to integrate the lyrics literally instead of metaphorically. This would add a little bit of fun to our project and keep the viewers involved. Our first 30 seconds of the song would be easy because there was no words. For the first couple seconds, we would have a moving shot of a Chic-Fil-A drive by to show our location. Then, we would have a close up of the Chic-Fil-A Sign. From here, getting closer to the words, we would take a pan of the inside of the restaurant. Then, we would transition to a pan of the inside to really characterize the restaurant. We also plan to give effects on these transitions and add flare to the shot. Also, we also need to add a fade in to start off the music video.
For the second half of the video, there is words so things are more tricky. We start to incorporate people and the use of fire. We start by showing a Chic-Fil-A burning to show it being closed on Sunday. From here, we cut to showing a church to show what is open on Sunday. Our next shot was tricky because we did not know what we wanted people to wear. We went back and forth between people wearing all black and white to show uniformity. We have them taking a selfie and putting their phone in their back pocket. We toyed with the idea of using a gram cracker as an phone for the lyrics "put the gram away." We decided this was not a good idea as some people may not get the hidden reference. We wanted to leave this shot for a few extra seconds to really drive the point home of people not being on their phones on Sundays.
The last 15 seconds were the hardest. We started by having our whole group members praying to follow the lyrics. We still are undecided as to what we are going to wear. In the middle of our circle, the Chic-Fil-A bag will be burning to show the closed on Sunday aspect. Next, the song talks about a serpent, so we are going to have a Chic-Fil-A bag, then we will open it, and the snake will be inside. This is going to be a hard thing to do because incorporation of a live animal is always hard to do. We want to do a close up of this snake to show its detail and really sell the scene to the viewer. Next, we want the final ashes of the bag burning to show the end of the Chic-Fil-A. This would be a good way to close as we started with the bag fresh on fire. Then, we will fade out to complete the video.
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